Featured image for Potts’ Takes Stock, Debuts Aluminum Packaging

Potts’ Takes Stock, Debuts Aluminum Packaging

by Rudy Sanchez on 02/10/2020 | 2 Minute Read

In addition to a brand refresh, Potts, maker of liquid stocks, decided to update their packaging to a more sustainable, plastic-free design, decanting their products into aluminum cans.

Editorial photograph
Editorial photograph

“Family-run fine foods manufacturer Potts’ has launched its new packaging design format, which is set to turn the category on its head and lead the competition into a more eco-positive direction for the future.” 

Editorial photograph

“In an attempt to tackle the growing issue of single-use plastics within the food and beverage industry, Potts’ has made the eco-conscious decision to decant their range of premium stocks into aluminium ‘beer’ cans. The packaging, which is now 100% recyclable, is a category first and positions Potts’ as a pioneer brand in the fight against plastic waste.”

Editorial photograph

“This Way Up, the multi award-winning packaging design consultancy who worked with Potts’ on their original brand identity has also worked on this recent update to the design. In addition to shifting to a recyclable format, the brand has had a design refresh, incorporating new illustrations on pack which help to communicate the brand’s premium, and fresh credentials.”

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