Potts’ Takes Stock, Debuts Aluminum Packaging
by Rudy Sanchez on 02/10/2020 | 2 Minute Read
In addition to a brand refresh, Potts, maker of liquid stocks, decided to update their packaging to a more sustainable, plastic-free design, decanting their products into aluminum cans.
“Family-run fine foods manufacturer Potts’ has launched its new packaging design format, which is set to turn the category on its head and lead the competition into a more eco-positive direction for the future.”
“In an attempt to tackle the growing issue of single-use plastics within the food and beverage industry, Potts’ has made the eco-conscious decision to decant their range of premium stocks into aluminium ‘beer’ cans. The packaging, which is now 100% recyclable, is a category first and positions Potts’ as a pioneer brand in the fight against plastic waste.”
“This Way Up, the multi award-winning packaging design consultancy who worked with Potts’ on their original brand identity has also worked on this recent update to the design. In addition to shifting to a recyclable format, the brand has had a design refresh, incorporating new illustrations on pack which help to communicate the brand’s premium, and fresh credentials.”
- MD & Founder: Chris White
- Creative Director: David Pearman
- Design Director: Beth Kalsall
- Account Manager: Amy Strachey