Pop Up Grocer Goes Bicoastal, Opens Venice Location
by Rudy Sanchez on 02/13/2020 | 2 Minute Read
Online shopping is great, both for smaller brands and for consumers. Start-up or niche brands no longer have to rely on supermarket and retail gatekeepers to get their products in front of consumers. Customers can find and order their favorite products from the convenience of their home.
Still, online shopping lacks the thrill of discovery that takes place from pursuing the shelves of a store stocked with items carefully curated around a central theme.
Pop Up Grocer is such a market, traveling about and temporarily opening stores in new neighborhoods, offering over 150 new and exciting natural products. Pop Up Grocer has chiefly focused on east coast locations; now, they will open their first west coast store in Venice.
"Our expansion to the west coast represents a very exciting time for Pop Up Grocer," said Emily Schildt, Pop Up Grocer Founder. "It's our first foray into a market outside of New York City, and an opportunity for us to validate our concept in various cities across the country. LA has always been at the forefront of emerging trends in health and wellness, and as such, has been a part of the vision for us since day one."
Pop Up Grocer’s stores are about the size of your local bodega, cozier than a supermarket, and easier to shop. Locations get designed to feel like a market while creating an active and engaging shopping experience. While items such as shelving are packed up and used in every pop-up store, they enlisted craftspeople and artists to give every iteration a neighborhood vibe. In Venice, those local touches include custom lighting from Joseph Algieri and botanical art by Sophie Parker.
“Many of our fixtures are mainstays we take with us to each city, like our fridges and shelves," says Jennifer Levy, Design Lead for Pop Up Grocer. "To keep each shop fresh and exciting, we punctuate it with the integration of local artists and elements that feel native to the area."
Some of the brands available at the Venice location will be familiar to Dieline readers, such as Oilpop, Whoa! Dough, Strong Roots, Kin, Veil, Magic Spoon, and Oath. Pop Up Grocer is partnering with Highly Likely Cafe as an exclusive counter partner, who will provide cold brew and baked goods.
Pop Up Grocer is located at 62 Windward Avenue in Venice, and open every day from 10 am to 7 pm through March 1st, 2020. The location will also host several after-hours events throughout the LA residencies, with more information available at popupgrocer.co.