Online shopping is great, both for smaller brands and for consumers. Start-up or niche brands no longer have to rely on supermarket and retail gatekeepers to get their products in front of consumers. Customers can find and order their favorite products from the convenience of their home.
Still, online shopping lacks the thrill of discovery that takes place from pursuing the shelves of a store stocked with items carefully curated around a central theme.
Pop Up Grocer is such a market, traveling about and temporarily opening stores in new neighborhoods, offering over 150 new and exciting natural products. Pop Up Grocer has chiefly focused on east coast locations; now, they will open their first west coast store in Venice.
