This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

Dieline Awards 2020 Rebrand of the Year: HAWS Watering Cans

Published

Editorial photograph

The packaging design for HAWS watering cans is a no-fuss affair, and we’re here for it. Utilizing a striking font, the simple brown cardboard boxes get their identity for the logo being front & center in a rich sea green. The shape of the box itself reflects the shape of the watering can inside, which, coupled with the illustrations of the products that adorn each box, making for a transparent brand experience. 

There is much to celebrate as Haws has a proud status as the big name in watering cans but the market is also shifting and driven by the desire to take advantage of the nation’s renewed love of gardening, Directors (and brothers) Rich and Andy, wanted to move the brand forward.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

This placeholder is removed when the ad slot is configured.

Keep reading