Owlight Is A Bike Lighting System That Is Intuitive And Beautifully Designed

by Jessica Deseo on 02/01/2020 | 3 Minute Read

Owlight / 360 bike light. Bicycle lighting system designed in Transylvania. Owlight is an essential accessory that doesn’t spoil the original design of the bicycle whatsoever. It is a smart device that makes no compromise in terms of design nor quality. We used high end production solutions (LED, titanium) and time proved ones (old school batteries). The development process started over 3 years ago and the product will be soon launched to a global market.

When OFF, it is completely hidden inside the handlebar. To turn it ON, one must click on its end. It is released outside the handle bar by a click-clack system and can be rotated 360 degrees in order to adjust the direction of the light beam.

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Editorial photograph

Editorial photograph

Editorial photograph

Undercover/ Completely hidden inside the handle. You can only feel the titanium logo.360/ White LED light. You can toggle and rotate for angle adjustment or “check your shoe shine”. Titanium head/ The only exposed part is made of Titanium Alloy TC4 which gives lightness, high strength, and corrosion resistance. Always ready to face the dark side of the city. Easy fit/ Select the right rubber ring from 3 included and insert the Owlight into the handle (this may need some practice).

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Still, you’d better check the inside diameter of the handle, you never know. Straight handle only/ The cylindrical design of the Owlight fits only in straight handles. Nobody is perfect. Rain proof/ So undercover, not even the rain can see Owlight. 2 AAA Bateries/ Old school mechanics so why not old school batteries (included).

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About the package 

Owlight is such a well defined concept, that the box needed to follow the same principles. The result is a sleek, minimalistic and intriguing object. It can be opened is a similar manner as the light, with a click-clack system that gives access to the little treasure inside.

The button is only marked with the logo, therefor the user needs to study the box before understanding how it works. The name, Owlight, is written with tactile profiled characters, a reference to Braille. On the back, one can read about the features of the light system.

Each feature has a visual symbol that together with the logo form the visual universe and language of the brand. Like the product, the box establishes a very personal and intimate relationship with the future user. It is an abstract, yet simple object, with a strong tactile feeling. The box is not just a simple package, but the first phase of a new kind of experience altogether. Unboxing Owlight sets the expectations for what Owlight is and how it works.

Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

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