Wildbars protein bars lean into their namesake. Utilizing a rugged, unpolished typeface that has rough edges and a natural feel, Wildbars furthers its nature ethos with subtle animal spots adorning each flavor variant. Wildbars doesn’t jettison every modern design appeal to make it’s case for it’s natural elements. Instead, vibrant colors and thin lined icon illustrations make Wildbar modern enough for any health-conscious athlete.
Wildbars is a brand that produces natural and high protein, protein bars for athletes. It is a product line that is planned to be sold at online and physical sales points and that has just entered the market. The client wanted us to create a strong, modern and natural brand image.
In this study, we got a raw and natural image based on the name. We created an energetic look using vibrant and natural colors. We combined modern typography with the spirit of the brand. We have created an ideal, natural and strong brand image and packaging design for athletes.
