Let the whiskey flow like a river! The brand design for Goodradigbee Distillers is a unique take on the single-malt bottle. Utilizing a peculiar-yet-fun square bottle with an elongated neck. Pulling inspiration from the founder’s childhood memories of fishing in a river, the logo is comprised of three wavy lines, like a current. The wrap around labels featuring a serif typeface allow each product variant to compliment the amber liquid contained within each bottle.
Our favorite design element is how the distillery’s name is split between four lines, creating a luxury visual experience for consumers. This holiday season is a time to reflect on the memories that shaped us, much like the way the founder’s experiences helped shape the design for these spirits.
The two variants of gin introduce a tropical top wrapper, featuring illustrations of the flavors contained within the gin. This is a brand design that is clean, yet versatile enough to continue to visually expand as the distillery rolls out new spirits.
