There is a lot of design ground to cover when you’re approaching a redesign for a brand with 250 years of history behind it. Thankfully, the design of Glenturret’s whiskey approaches all this history with the distinct classiness the distillery is known for. The uniquely shaped bottle already brings a breath of fresh air to the spirit. The ridged sides convey luxury, while the white label allows the amber color of the spirit to pop.
Celebrating it’s 250-year-old history, The Glenturret is a rare jewel that needed to be understood from its heart in order to write a new chapter with relevance and respect, staging the brand for future growth under the new owners. Therefore, the project started with an immersion visit at the distillery in Crieff, where our team had the privilege to share time with highly passionate people, understanding the brand history, core values and expertise in producing some of the finest whiskeys.
Each bottle is signed by Lalique, the new owners of the distillery. By keeping this handwritten touch, coupled with the Glenturret family crest, this is a luxury spirit design that honors the future and the past. Our favorite element of the design has to be the bespoke cap with a gold trim. This is the bottle you break out when you want to impress guests.
