Amarumayu Takes You On A Far-Flung Journey To The Peruvian Amazon
by Rudy Sanchez on 12/04/2020 | 2 Minute Read
The South American nation of Peru is mostly comprised of the Amazonian rainforest, covering 60% of the country. The lush, dense jungle is one of the most biodiverse places on the planet, home to some plants considered superfoods for their concentration of essential nutrients. Two of those fruits, buriti and camu camu, are full of vitamins, antioxidants, and minerals, forming the base for the functional beverage line Amarumayu, which also seeks to preserve and promote the same forest its superfoods call home.
The brand enlisted agency Moxie Sozo to bring the magic and majesty of the Amazon and her natural treasures to Amarumayu customers. The bright bottles layer beautiful illustrations of buriti and camu camu fruit along with engravings inspired by postage stamps from the early to mid 20th century. The offset placement of the graphics lends a hand-packaged, airmailed feel to the whole affair. The bottle labels evoke intrigue and curiosity of a destination so alien yet entirely of this world; a place dangerous and beautiful, a land that can be harsh but also giving.
Amarumayu is also making efforts to protect the Amazon from deforestation by investing in 5 million hectares of land and provide a viable commercial alternative to logging by providing a market for produce harvested from live trees. The economic activity also benefits the indigenous people of the Amazon, who have guarded the land for centuries.
Amarumayu’s core ingredients may come from the Amazon rainforest, but to purchase their beverages, you’ll have to explore a different Amazon.
Dieline Media & PRINT Magazine