GOODFOR: Chinese Herb Tea To Combat Prescription Culture
by Shawn Binder on 12/30/2020 | 3 Minute Read
Sometimes the best medicine is prevention. This beautifully designed tea leans on its Eastern influences to create a brand that feels fresh in the tea category. The silver diamond pattern stretches across the tea packaging, creating a design that is cleanand decidedly luxe..
The brand design features a clustered typeface that pairs perfectly with the minimal, ikebana flower arrangement marketing photos. Hang Fan Tea is a brand that honors its traditions while pushing towards the future.
In the culture of traditional Chinese prescription, the concept of "prevention is better than cure" is emphasized. "Han Fang tea" is the wisdom crystallization of Traditional Chinese prescription culture. "Han Fang tea" made from natural flowers, plants and fruits combines the concept of health into daily life.
With the change of time, "Han Fang Tea" is difficult to get close to modern consumers, with negative perceptions such as outdated and medicines. It is hoped that the fresh and interesting visual image can change consumers' perception of "Han Fang Tea".
Visual design is created with clean and elegant images of flowers and plants, emphasizing the "Han Fang" natural product image. The Illustration design simplifies the style of Chinese traditional painting, hoping to give traditional Chinese medicine culture a new look of vitality and lively sense.