Nuturfrisk Drinks Are Getting Wild
by Shawn Binder on 12/03/2020 | 2 Minute Read
Naturfrisk is gettin' wild! The natural design for this line of soft drinks pairs perfectly with the organic nature of the ingredients. The parchment colored paper and vivid greens, reds, and oranges all work in harmony to create a design that pays homage to mother nature.
Our favorite design element are the vines that twist into the lines that create the label, a nice visual touch reminding consumers that all things in nature work together.
With these delicious and beautifully designed drinks, you won't feel guilty cracking open a bottle...or two. Is Nutrafrisk the secret olive branch in the war between mothers and soft drinks? Only time will tell.
Naturfrisk was founded in 1997. Long before the ecological movement, and way before anyone labelled their products as ‘organic’. Basically, this brand was ahead of its time, and are today the proud supplier of juices and soft drinks that are made ‘like the good old days’.
The new design encapsulates just that: the wild nature, the natural process, the mindset of working with wildlife on nature’s premise. A truly sustainable mindset is not to exploit nature but working in harmony with one another and balancing the in- and output.
This is visualized in the new range of soft drinks, where branches and leaves are circling the etiquette. It bears witness to the organic and respectful approach that permeates this company from production to design. If everyone was so authentic and sustainable in their approach, the world would be a very different place.
Dieline Media & PRINT Magazine