Rødder Brewing Co. And Its Hippie & Trippy World

With Rødder Brewing Co. beers, every sip is a trip into the fantastical.

These craft brews come designed with a 70s color palette for each bottle. Each variant carves out its own personality and story, making the overall brand feel like a novel series you’ll want to drink to the end of, conjuring trippy magic. 

Rødder Brewing Company is a Mendoza-based craft beer brand hell-bent on producing high-quality beer for local bars, and now, launching their own beer lines in Argentina.

We worked on a rebranding, focusing on building a commercial brand but with style and personality. Once the brand was finished we created this series of 4 labels representing the journey of the factory character in a hippie & trippy, but real, world; to compete and differentiate themselves on a highly saturated craft beer world.