Featured image for Observador, A Thoughtful Wine That Interacts With The Consumer

Observador, A Thoughtful Wine That Interacts With The Consumer

by Shawn Binder on 12/28/2020 | 2 Minute Read

Observador is a wine masquerading as a spirit bottle, and we love it. With an elongated, rectangular shape, this premium wine is a shape that will instantly stand out on a shelf. The rich, olive color of the bottle makes this the perfect design for the discerning wine snob in your life. 

Sometimes you need to break the rules in order to stand out, and Observador accomplishes this goal. 


Observador (Observer) is a limited-edition wine that has its origin in a highly personal way of working, considering and understanding nature we call 'Thoughtful Viticulture'.

Our aim was to create a packaging with a premium code that transmits the importance and value of observation, for the winery and in life in general.

The packaging was created to conceptualize the idea behind Observador. This is done by means of a text engraved on the bottom of the bottle that can only be read by a few consumers.

Translation of the text on the bottom of the bottle: The observer lets their instinct fly away to horizons invisible to reason. There it finds what others do not see.

The proposition broadens the conventional visual field of a bottle by using its base to generate an unexpected dialogue with the consumer.

Production: 3,327 numbered bottles. Engraving the text on the bottom of the bottle required individualized artisan methods.

Translation of the texts on the packaging.

BACK OF BOTTLE: We stop in the vineyard and its silence stirs us. Listening to it, understanding it, respecting it. The act of taking decisions is certainly magical. We live in the vineyard, we grow with it, we suffer together. It’s worth iBASE OF BOTTLE: The observer lets their instinct fly away to horizons invisible to reason. There it finds what others do not see.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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