Fressco has the design juice! This funky juice brand combines hyper realistic depictions of fruit alongside vibrant illustrations. This is a brand that forgoes subtly in exchange for colors that grab your attention and force you to pay attention. The typeface has a distinct medieval feel that brings a juxtaposition to the modern color scheme and illustrations. Together, Fressco feels like a brand made for the TikTok generation, with a design as fresh as the juice inside.
Fressco is an organic juice and shake brand. Conceived with the unconventional goal that its consumers enjoy a moment of escape, all while immersing themselves in the contrast of its faithful origins and the freethinking present.
The challenge was to build a brand identity that combines an against-the-ordinary communication strategy and a present with an antique-yet-creative approach.
