Take a bite out of Polisson, a sparkling cider brand with a design that looks like it was pulled directly from a Wes Anderson film. The vivid yellow, red, and greens that make up the label immediately makes Polisson jump off a shelf, distinguishing this cider as an artisanal force in the market. The hand-drawn illustration of a vicious fox taking a bite out of a red apple brings a playful element to the design that pairs nicely with the handwritten typeface that spells out Polisson. The final pop on the design comes from the san serif, red typeface that spells out the flavor variant.
This is a sparkling cider that isn’t afraid to make a splash in the cider category, and we’re eating it up.
Polisson produces sparkling ciders made with the freshest apples, without any artificial ingredients. The identity and packaging are inspired by the name of the brand, which refers to a “mischievous and disobedient child”. Erratic brush strokes form the basis of Polisson’s visual language, in addition to a singular illustration of a local wild animal, the fox.
