Drinking Is Changing. Thankfully Kåska Keeps The Market Fresh

The way we experience social settings is changing every day. With the new low-alcoholic aperitif market growing, it can feel like the market is rapidly growing. 

Thankfully, Kåska is here to alleviate any worries that this could become a stale market. The design utilizes a wrap-around technique to depict an a modern illustration of friends enjoying time together. The chunky, approachable typeface gives this low-alcoholic aperitif a vibrant, youthful spirit without being too childish. A low-alcoholic alternative for a younger crowd might just be the perfect remedy for 2020. 

How do you position a new brand in a market that’s super saturated on the other hand, while on the other, you’re in a virgin category (low-alcohol distilled spirits) just being born?

Drinking is changing, but even more, so is the shift in people’s thinking. The Founder’s of Kåska have a strong agenda and motivation to support and catalyze this change toward a more equal, aware and accepting world. This was the intrinsic foundation of Kåska.

But how? Why? As a drinks brand?!

Instead of choosing to be “loud agitators on the barricades”, we realized that while the loudest front-runners do ignite the first waves of change, the biggest impact happens when “radical” ideas are democratized, entering the casual discussions of the more moderately opinionated larger masses. What a better vessel to facilitate constructive, mind-opening discussions than a tasty, low-alcohol beverage.