Unibug is a fresh, modern product concept that dares to dream of a world where consumers eat products knowing they contain bugs. The approachable typeface used for the brand copy instantly makes the consumer comfortable. The muted color pallate used on the product variants allow Unibug to fit perfectly next to any other product on a shelf, yet still distinguish itself.
One notable design element on this concept is the ‘g’ in Unibug being turned on it’s side, as if it’s crawling like a bug. The other charming element is how the ingredients are listed in a winding fashion around the box. Not only does this accomplish the task of subtly providing the consumer information that the product contains insects, but it gives the appearance that each letter looks like an ant marching in a line.
This is a project that explores the concept of how a brand based on Entomophagy can be branded and packaged. Unibug, is a sustainable brand that uses insects as ingredients in ‘disguised’ ways to make healthy, easy-to-digest processed food, in order to reduce the ‘disgust’ factor associated with insect diets. The visuals, for this reason, uses only typography to suggest this aspect of Entomophagy.
