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Boréale Beers Inspire You To Travel The World

by Shawn Binder on 12/14/2020 | 2 Minute Read

For this line of artisanal beers, the branding has been stripped away sans the brewery name, Boreale, and the logo, which is a polar bear strutting. Each of these five new beers has a distinct color pallate, illustration scenes, and typeface, allowing each variant to feel like it can stand entirely on it's own. The fun, diverse designs take cues from nature, while others jettison any visual elements in favor of lines and a circular sun. However, all designs paint a landscape scene in it's own way, allowing the drinker to choose the beer that best fits their personality, and their surroundings. 


To be more closely in-step with the different behaviors of today’s beer drinkers, Boréale, in collaboration with lg2, has introduced a new product line called the Artisan series, made up of more niche beers. This line complements the Classic series, whose look was also refreshed in September 2016. The Artisan series targets a segment of consumers wishing to discover new, bolder beers.

The Artisan series is comprised of both beers already under the Boréale banner and brand new creations: Scotch Ale du Nord, Pilsner des mers, ISA des chutes, Double Blanche du lac and Saison des plages – each with its own distinct name and visual identity. The challenge was to create a different personality for each product while ensuring they were congruent with the Boréale universe.

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