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Featured image for Passion & Beyond's Butterful Shea is Beyond Beautiful

Passion & Beyond's Butterful Shea is Beyond Beautiful

by Shawn Binder on 12/10/2020 | 1 Minute Read

This ain't your mom's Shea Butter! Passion & Beyond Butterful Shea leans into a 1920's barber aesthetic for their packaging. Utilizing a unique, green cube shape for the container, the hexagon label utilizes sections to convey information to the consumer. The label itself utilizes three typefaces, and while each convey different information to the consumer, they work together to create an old fashioned feel. 

The Butterful Shea design might look to the past, but it's unique bottle design proves that this is a brand that has a future. 


Butterful Shea is a collaboration project of Passion & Beyond and Nick Misani, a NY based graphic designer.

Butterful Shea containins shea butter formula that is a moisturizing component from nature.

The product makes your skin healthy by creating flexible moisturizing membrane.

Editorial photograph
Editorial photograph
Editorial photograph

The skin's inborn purity, the deep comfort felt through relieved skin, is where beauty is born.

Discover your ultimate beauty with relieved skin, an amazing gift from Beyond.

Discover your ultimate beauty with relieved skin, an amazing gift from Beyond.