These beers are juicy! Vocation is a limited edition series of double hopped beers that aren’t afraid to get surreal. By allowing each of the colored elements of the brand design contribute to the overall surreal design, Vocation establishes itself as a brew that cares about it’s hops. The limited type on the can allows the collage of shapes and real-life imagery to collide in a satisfyingly modern way.
These retro art pieces serve as the focal point for the design, meaning that when it comes variants, the brand is never limited in the way it can present itself. Vocation Brewery is a hip beer brand who’s cans serves as an artistic conversation starter.
As the latest work in a five-year partnership, UK-based creative studio, Robot Food have designed the labels for a limited edition series of double dry hopped beers â each showcasing the distinct character of some of Vocationâs favorite hops.
