Native Seed is a California-based brand that creates cannabis products
that people feel comfortable consuming. All of their products are
nutritious and safe for everyone to enjoy while receiving the important
healing benefits of cannabis and other plant-based foods.
The graphic proposal is based on the concept that time doesn’t exist,
taking inspiration from the cannabis distortion effect of time that you
experience from its compounds THC and CBD. The illustrations were
created as frames to represent the sensations that one has while being
high; while THC speeds up the effect of time, CBD slows it down.
The editorial and typographies give to the brand an industrial feel
that communicates all the clean process that is behind the products,
highlighting the transparent side of the brand and its health benefits;
as well as the selection of the color palette, which creates a quick
relationship with cannabis products and has a direct relationship with
the land in which they are grown.
Native Seed, roll it, smoke, chill..
