Rosso Coffee Understands Everyone Has A Story
by Shawn Binder on 11/06/2020 | 3 Minute Read
Rosso Coffee is a coffee brand that knows their customers are individuals, and deserve to be showcased as such. Each blend features illustrations of different types of coffee drinkers. The governor features a man in dress pants and patterned socks, representing the upscale business person on-the-go. The Bohemian, is, of course, riding their fixed gear bike while The Commuter carries a shoulder bag and wears a long coat to protect herself from the elements.
My Single Friend and The Secret Agent are the most playful of the bunch, utilizing uncommon archetypes to describe coffee drinkers in cheeky, fresh ways. By bringing these characters to life, Russo establishes itself as a coffee brand with heart, and the self-awareness to care about the people who drink their coffee.
Rosso is about coffee with personality.
The rebrand and packaging strategy is inspired by the unique flavours of selected beans from around the world, and by the stimulating coffee culture of our home town right here in Melbourne.
Annie International Inc.