There is no shortage of culinary contributions from the world from Italy, with staples that even the most divided of Americans can agree on, like pizza, pasta, and even the glorious thing that is chocolate-hazelnut Nutella spread. The country is also one of the most visited in the world, with tourists in search of warm hospitality and flocking to historical landmarks like the Forum and the ruins of Pompeii.
The new campaign, Ti Amo Italia, or âI Love You Italy,â is a collaboration between the country’s board of tourism (ENIT) and the Ferrero, aka, the owners of Nutella. Together they chose the over 30 locations portrayed on the jars of Nutella, with landmarks like Lake Como and the Via Appia Antiqua, or the ancient Appian road. Since traveling to these beautiful places is difficult to near impossible at the moment, the labels will also include a QR code that sends consumers on a virtual and immersive tour from the comfort of home.
