Canonpharma: Allow A Deeper Connection To Your Medicine

by Shawn Binder on 11/05/2020 | 2 Minute Read

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Generic drugs just got a whole lot more futuristic thanks to Canonpharma. The Tron-inspired font is futuristic and fun, allowing for each generic medicine to have it's own color system and numbered identity. This allows each consumer to have their own relationship and emotional connection to each product in Canonpharma's line-up. By making these medicines easy to understand and distinguish, it allows for a deeper connection to our health and happiness. 


The key problem with generic drugs is that they have no unique features and it is very difficult for a consumer to distinguish between products. Additionally, pharmacists find it hard to locate a particular drug at a warehouse, as products by different manufacturers have identical names.

Meanwhile, the manufacturer often finds a large variety of drugs confusing and does not know how to package new products.

We have developed a groundbreaking system that enables easy navigation among a multitude of drugs and dosages, based on color coding and numbering. We assigned a unique color to each pharmacological class and organized lists of all drugs within each class. The first digit stands for the drug number within the pharmacological class, while the second digit after the dot indicates the dosage. This way the patient can simply name the group and number to the pharmacist.

We paid great attention to the look of the digits so that these are clearly legible while bearing unique brand identification traits. Built on the contrast of hard and soft shapes, they reflect the idea of advanced technologies united with customer care.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph
Editorial photograph
Editorial photograph

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