Barba Roja Man Care is a reminder that taking care of yourself is a practice that shouldn’t be gendered. The old-time font, and color pallate, make for a brand experience that harkens consumers back to the days of barbershops and straight-razor shaves. The logo resembles a clenched fist, which mirrors the other orange flourishes throughout the design. Utilizing copy such as “gent care” this is a line of products that captures the dapper refinement that every modern businessman in trying to achieve.
We were asked to develop the brand identity, packaging and website for a new high quality man care brand.
High speed, roads and fire inspired us to develop the MASCULINE GASOLINE concept which led us to build the whole identity for Barba Roja Man Care. #madebyinvade
