We’re smitten with Troop, this striking line of ready-to-drink cocktails. The brand name itself will instantly find it’s name on your lips when your friends ask you what you’re drinking on Zoom calls these days. Troop rolls off the tongue, and it’s design is easy on the eyes. With ‘TROOP’ in bold font that runs the horizontal length of the can, the rest of the design relies on color and kearning to give it a hip and fresh look.
The label design features a minimal illustration of the ingredients the cocktail is comprised of, making the nutrition and tasting notes easy-to-read. Grab your Troop and crack open a pack of these freshly designed cans.
Troop’s mission is to bring people together and give them something delicious to sip on. Connecting with your troop can be tricky in these fraught times, but this unique spin on the RTD cocktail makes things a bit easier.
Troop is full strength, full flavor craft cocktails. We recently worked with them on their rebrand which just launched. You can view more about Troop here.
