The redesign for Stroud Brewery leans into it’s organic credentials. The can wrapping has the grit of paper, giving the overall can a natural and organic feel. The rich, deep colors used in each can have a natural feel, free from excessive dyes. The hand drawn illustrations on each brew variant feature leaves, bugs, and a hand holding a wheat strand.
Our favorite design element is how each brew variant is labeled. Utilizing various typefaces and visually natural cutes, each beer flavor has a name that is inspired by the community and nature. From “Big Cat” to “Budding” the messaging of drinking responsibly and paying respect to the earth is a key theme in every design.
Stroud Brewery is the UKâs leading independent, organic and B Corp certified brewery, established in 2006. A much-loved brand with a strong and loyal regional following; the brewery creates classic style organic beers âand then someâ and places high value on their locally grown, organic and hand malted ingredients. Up until recently the brand had used their organic credentials to best explain their USP, but with an ambitious growth agenda including national and export opportunities they realized it was time to add weight to their story and take on a category saturated with brands, noise and an unhealthy dose of green washing.
