Archana & Co creates an eco-friendly packaging revamp For Zoomin, a personalized photo printing service.
Zoomin is a personalized photo printing service, that prints up your memories into beautiful products – prints, posters, mugs, frames, etc. They had been around for a long time now, and it was time for a packaging refresh. Being around for a long time also meant they had a varied user base – millennials, couples, new parents, grandparents and more. And so the packaging had to be something beautiful that would strike a chord with people across this varied user base, while also being economical to produce. Zoomin was already sure that they would be continuing with their eco-friendly Kraft paper boxes and envelopes, so that just left the design to be worked on.
Keeping all of this in mind, the packaging design goals were to come up with something – – Beautiful. – Economical. – That would print well on eco-friendly Kraft paper. – Consistently on-brand, that could be applied across their variety of products. – Fresh and fun but not loud i.e something that would appeal to their wide user base with varied tastes. – That also conveyed the love and care that Zoomin put into fulfilling their customer orders.
We fulfilled these goals with a cheeky typographic design that speaks to the customers directly, combined with a seamless custom pattern for flavor. After experimenting with some patterns, we decided on a zentangle-inspired pattern that appears to zoom in – a subtle reference to the brand name. The design works because it can be applied across envelopes, boxes and tubes alike, and can easily be customized to suit the product being shipped, while being consistently on-brand.
