Designed by Tatabi Studio, Mimi&Boo Refillable Supplements Were Inspired by the Mediterranean

by Andrew Gibbs on 11/23/2020 | 2 Minute Read

Inspired by the Mediterranean, Tatabi Studio creates a refillable design system for Mimi & Boo supplements.

Mimi & Boo is a company dedicated to extending healthspan through premium supplements. Its design is inspired in the Mediterranean.

We thought about Mimi & Boo as an elegant and relaxed concept. A chilled and restful house on the Mediterranean sea which brings us good memories. With these ideas in mind we decided to use a blue glass jar for the initial product purchase and, for the refill sachets, colours based on the sun, the sky and the sand.

Mimi & Boo works to reduce its environmental footprint, and so the premium glass jar for the initial product purchase will also be used for supplement refills. The refill sachets focus on sustainable packaging and will create less waste and lower environmental impact from shipping.

Products are made with maximum efficacy and bioavailability, and will initially include “Ria-Gev™” to support healthy aging and boost NAD levels, “Probiotics” for gut health, and Vegan “Omega 3” oil for cardiovascular health.

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.

Designed by Tatabi Studio, Mimi&Boo Refillable Supplements Were Inspired by the Mediterranean

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