This Coffee Is One Habit You Won't Want To Break

by Shawn Binder on 11/20/2020 | 4 Minute Read

They say it takes 21 days to break a habit, but with this sleek and fun coffee design, you might only need one day to fall in love with a new way to get energized. The rosy pink used for the bean bags features a fun and mysterious illustrated tiger in a trench coat, a playful touch for a coffee brand that doesn’t take itself too seriously. The typeface used for the logo is modern, perfect for the Pinterest generation. 

In a time where our emotions can fluctuate hour to hour, we need to stop looking for a reason to indulge, or turn our day around.  We can always use a pick-me-up, or a reason to smile, and, thankfully, Habit has arrived at the perfect time. 


Habit is a bright and ambitious project created by professionals with extensive experience in the coffee industry. One of the main aspirations of Habit is to create a habit of living freely and brightly in a world where each glass of coffee is not just a drink prepared by the skillful hands of a barista, but also an emotion that sets the tone for the whole day.

The name Habit and the brand's philosophy became the starting point for us to develop a visual identity. Habit is a project more than about coffee, it is about emotions, freedom, and the habit of treating yourself. Bright and bold, it kind of tells us: "A bad day? — Maybe coffee?", "A good day? — Coffee?" No matter what happens and wherever you are — find the time to treat yourself. We tried to reflect all these ideas in branding, where the logo is a dynamic free form that can fill the entire surface, hide in a corner, or even start dancing around with the slogan — the features of complete freedom. And ironic characters always find time for a cup of coffee in any given situation. 

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  • Designed By: F61 AGENCY
  • Instagram: @f61agency
  • Art direction: Svetlana Lomakina
  • Design: Svetlana Lomakina, Sergey Poluhin
  • Photography: Svetlana Lomakina, Daniil Zherdev
  • Printing: Alan Bur

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