Kiva Launches Lost Farm, Edibles For The Adventurous And Refined Cannasseur
by Rudy Sanchez on 11/02/2020 | 2 Minute Read
Most people by now have heard of the cannabinoid THC, the psychoactive component of cannabis, as well as CBD (boy have we heard of CBD!), a compound found to have anti-inflammatory and mood-alieving properties. But weed is far more complex, with a variety of other molecules like terpenes and flavonoids that researchers are just starting to study and understand.
Those looking to experience most of the compounds found in cannabis have to smoke weed the old fashion way or dab/vape live resin extracts. Those products feature a more complicated extraction method that uses cannabis freeze-dried after harvest instead of the traditionally dried and cured buds. The freeze-drying preserves volatile molecules that get lost otherwise, and live resins go through a more involved extraction process. Of course, they cost a lot more and are highly sought after by cannasseurs because they want as much of those original complexities found in their natural state and intact as possible.
Edibles that incorporate live resins have been elusive until today, with the debut of Lost Farm, a new brand of edibles from Kiva, a leading manufacturer of cannabis-infused goodies. Kiva’s Lost Farm gummies and chews are vegan-friendly and made with only plant-based ingredients. Lost Farm’s fruit flavors are carefully paired with cannabis strains, providing a fuller cannabis experience previously unavailable in an edible.
Rather than focus on the technical aspects of weed, or the functional aspects of cannabis, Lost Farms’ packaging and branding speak to the cannabis enthusiast by inviting them on a journey seeking new ways to interact with the green goddess. The visual style mimics the heightened sensory state that top-shelf weed induces and draws inspiration from mythical locations as Atlantis and the Fountain of Youth, places that have enticed adventurous explorers to set out on ambitious expeditions to seek riches seemingly otherworldly. Type choices are also pretty smart and on-brand, with the execution on par with previous Kiva packaging.
Lost Farm gummies are available in select dispensaries now, with chews available soon. According to Kiva, given the inherent nature of cannabis as a natural, agricultural product, Lost Farm offerings will vary, influenced by the availability of high-quality strains. Then again, if you’re a professional, you might welcome the seasonality and go with the flow, maaaan.
- Branding: Stout
Packaging & Dielines 2: A Free Resource