Ceremonia: Haircare Rooted in Latinx Culture
by Shawn Binder on 11/02/2020 | 3 Minute Read
Ceremonia is the new clean haircare brand that’s rooted in Latinx heritage, serving the next generation. With an understanding that sustainability doesn’t have to get sacrificed for performance, Ceremonia brings a natural and modern approach to traditional Latinx haircare rituals, launching with Aceite de Moska, a miracle oil celebrated by many for its various hair wellness benefits.
Founded by Swedish Latina Babba C. Rivera, Ceremonia finds inspiration in the traditional and diverse beauty rituals of the Latinx community. Hispanics are the world's leading spenders in beauty, and the products currently available on the market fail to cater to the diversity of this powerful group. It is with this in mind that Babba created Ceremonia, a company that cultivates inclusivity and illuminates the richness of Latin culture for all to experience.
“Ceremonia was born out of the desire to celebrate the richness of Latin culture, while highlighting the next-generation of Latinx,” says founder, Babba C. Rivera. “Inspired by the rituals I grew up with, I want to empower a new-age perspective to hair care for all, leading the way towards a more sustainable beauty future. I believe hair wellness truly is the secret to unlocking our best hair days, through formulas that are good for us and the environment.”
Championing multidimensionality over singularity, Ceremonia is made for those who fall in the in-between and it’s products are specifically formulated to cater to all hair types.
Ceremonia’s branding and packaging is designed fully by the team at G.E.O who is behind other incredible brands including Caraway, Clove, Outer Reach, Happy Medium and more.
Sustainability is fully integrated into all aspects of Ceremonia All bottles are made of at least 30% post-consumer-recycled PET material (“PCR”), and are 100% recyclableOnly the most necessary products will have secondary packaging, made out of 100% recycled and FSC-certified paper. The carton is used for our most fragile products, so they are protected during shipment until they safely arrive at their destination.
“For our brand design, we wanted to manifest something that evoked a sense of heritage, while simultaneously evoking a sense of modernity," said Rivera. "Our brand stems from Latinx heritage and we chose to showcase that through our color palettes, typography and patterns."
"We wanted the packaging to reflect the duality between heritage and modern, opting for a traditional amber dropper, packaged with a bold and punchy color-blocked box with modern-day graphics," she added. "All of our packaging offers Spanish and English copy, reiterating our brand positioning celebrating Latinx. With a semblance of nostalgia and a forward-looking nod, we’re here because the future truly is Latinx.”