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Featured Community: The Thinker Smart Snack by Estudio Diésel

by Andrew Gibbs on 11/18/2020 | 2 Minute Read

?Featured Project From the Dieline CommunityPost Your Own Today.


The thinker _ smart snack by Estudio Diésel

From time immemorial we have sought to excel, to be better, to transcend, although we know that few have achieved it. The thinker, through food, with smart snacks, made with what we now call super foods, which naturally helps you to be focused, obtain more energy without the drop in sweets, in addition to having a positive mood. . All this thanks to its cocoa base in the chocolates and the peanut in its marzipans in addition to other fruits and seeds, without added sugar, vegan and 100% free of chemicals. The problem to solve was to differentiate them from the sweets, being the opposite of what was sought in their communication, causing empathy and aspiration through the emblematic characters of the story. From the name, to the packaging, we showed the strength of the message, being so powerful that they raised the price of the product by 200% thanks to the value appreciated by customers, seeing it as an affordable product that actually improves health.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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