Stew'N'Drew's Ice Cream: A Sweet Treat At Any Age
by Shawn Binder on 11/17/2020 | 2 Minute Read
It takes a village to build an ice cream brand! Stew'n'Drew are two guys who's friendship eventually grew into an ice cream company (friend goals, am I right?). The brand design is cheeky, utilizing a youthful serif font that will bring you back to the days of slurping ice cream on the beach with your family. The carefree-yet-refined brand design keeps this brand from falling into the cliche ice cream category. The rich cream of the logo is refined and adult, making this a luxury treat you can enjoy at any age.
We teamed up with Stew'n'Drew to create a friendly and exciting brand that communicated their passion for quality ice cream directly through their packaging. The two boys behind the brand were key to the design as we created a tandem bike motif, a classic ice cream sellers bike, but with two seats! This reflected the partners friendship and sense of fun.
Throughout the packaging, we wanted to capture the nostalgia attached with ice cream, as well as create a luxury feel with a sense of humor. We illustrated the body of the containers with a wafer effect and off set this with bold colors and a strong brand presence.
The identity and packaging was an immediate hit with retailers and customers, causing Stew & Drew to spend a few late nights tasting and producing extra supplies of ice cream to meet demand.
- Stew'N'Drew's Ice Cream: Designed By:My Creative
- Instagram: @wearemycreative
- Creative Director: Ewan Leckie: My Creative
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