People like stuff that changes color. Anything that prompts oohs and ahhs will easily entertain us. Mood rings, which feature thermochromic crystals that purported to change color based on the wearerâs disposition, quickly became a fad in the 70s and continue to endure to this day. Color-changing couture would return in the 90s with Hypercolor T-shirts that sounded like a rad idea but fell short of expectations.
Starbucks is banking on our fascination with stuff that goes from one hue to another this holiday with several color-changing cups.
