Starbucks' New Reusable Holiday Cups Change Colors
by Rudy Sanchez on 11/17/2020 | 2 Minute Read
People like stuff that changes color. Anything that prompts oohs and ahhs will easily entertain us. Mood rings, which feature thermochromic crystals that purported to change color based on the wearer’s disposition, quickly became a fad in the 70s and continue to endure to this day. Color-changing couture would return in the 90s with Hypercolor T-shirts that sounded like a rad idea but fell short of expectations.
Starbucks is banking on our fascination with stuff that goes from one hue to another this holiday with several color-changing cups.
The first cup is a play on a fan-favorite design, a monochromatic affair with the siren logo in the middle, and a white lid. While looking like a single-use cup, the green and reusable caffeine container turns into an iconic red cup as the hot liquid gets poured in. Other transforming cups come in a set of six and feature a range of colors with candy cane patterns that change when a hot drink gets added. There’s even a reusable, striped straw set.
Fans of Starbucks’ red cup can also deck their halls with mini cup ornaments. You know, if you're a super-fan of the brand and you need to impose your all-encompassing love of Starbucks on your friends and family.