Potamya Makes Sustainability Functional

by Shawn Binder on 11/17/2020 | 2 Minute Read

We are digging the functionality of Potamya's packaging! Never waste an ounce of pasta again, and say goodbye to plastic measuring cups. ?? This pasta and dried fruit snacks brand takes sustainability to heart, by having the top of the box act like a measuring cup, which can be ripped off and replaced. The overall brand design is clean, beautiful, and pays homage to the brand's philosophy of eating well and taking care of your body. The variant label system utilizes muted earth tones that match the illustrations on each box, making this a cohesive and sophisticated brand experience. 


Potamya is a natural, organic food brand consisting primarily of 100% gluten-free and vegan legume pastas, dried fruit snacks and organic pastas.

Founded by Emil Sakp?nar and Emre Gönül in 2018, Potamya's main philosophy is all about eating natural and being good to nature. Taking inspiration from artifacts of ancient Mesopotamia, the origin of agriculture as we know today, we created an illustration concept that would represent the history dating back. The logo, set in a deep navy, was inspired again by forms and shapes found in tools dating back from the period. With sustainability at its core, we wanted to create a packaging system which would allow its consumers to use the box as a measuring cup by tearing off the lid and closing it back after each use.

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