PepsiCo first introduced the 2-liter bottle in the 70s, when marketing executive John Sculley proposed offering consumers a ginormous vessel instead of the 6.5 ounce alternative to Coca-Colaâs that the brand tasked him with bringing to market. The new size proved to be a hit, and Pepsi would replace the glass, returnable, 2-liter with a lighter and safer plastic version, developed with chemicals firm DuPont.
Today PepsiCo has unveiled a new 2-liter bottle, the first significant redesign the multinational food and beverage company has done to the popular size in nearly three decades. The new design is both eye-catching and easier to grip and pour. The corrugated bottom remains, but the bottle now has a tapered and textured waist. The new design slims the bottleâs circumference from 13.4 to 10.4 inches.
