Moonspring: Attitude Untamed

You didn't just drop acid, but you might feel like it after taking a gander at Moonspring, a new brand of refreshing beverages. Each flavor variant has a shiny label with the name on it, instantly letting consumers know they're in for a new experience when it comes to the bottle design. Each variant is a kaleidoscope of colors, animal, and plant imagery. Making a collage that is both visually arresting and intriguing enough for people to try in a crowded beverage space is no easy feat. Thankfully, the design team at Evoq pulled out all the stops, crafting a design that is fresh and innovative. 

Moonspring looks like the equivalent of an extravagant outfit at Coachella, and for that, we love it. 

“Love is shared egoism." “Size is opulence." Such absurd yet intelligent quotes sit at the heart of Moonspring: a new, refreshing drink for adults. The beverage comes from Trivarga, a brant that consciously breaks new ground and creates a world of its own. Only the best ingredients are used for exceptional blends full of joie de vivre. Together with Trivarga, the Swiss brand and communication agency evoq developed the brand identity for the new range of beverages, including packaging design.

The foundation for the Moonspring brand universe was co-developed with the client in several workshops. The aim was to create something very unique, a world that challenges the intellect of its customers: deliberately controversial, absurd and yet true to its roots. A cosmos made of experiences and emotions that confidently reinvents itself over and over again.

A kaleidoscope of reality With its own linguistic style – a subtly distanced humour, always different but never predictable – the customers experience Moonspring in every word. Midnightrebel, Cloudbuster, Sunsmuggler, Heartbreaker and Daydreamer, the product names for the five flavors, are inspiring terms that let us immerse in the Moonspring universe and stand for the iconic snapshots of the beverage’s attitude towards life.

Each bottle the hero of its own world evoq's opulent and multi-layered design tells for each of the five flavors an individual story. Dragons, deep-sea creatures, rings, bees, cherries, rabbits, butterflies; all of them in wild harmony revealing something new every time you look at it.