Balm Standard: Approachable Like A Friend You Can Trust

by Shawn Binder on 11/10/2020 | 2 Minute Read

We love a good type face that makes you feel like you've been transported back to the 50s. The design for balm utilizes a charming cursive font for the logo that is the focal point of the design. Utilizing two shades of the same color, balm furthers it's flavor variant with illustrations of the fruit or flavor note contained within. The design is not gendered, making it perfect for anyone on-the-go. 

The brand feels approachable, like a friend you can trust. When it comes to taking care of your lips and using a balm that tastes great, look no further than balm standard. The word standard is in the title for a reason. 


Balm Standard is an all-organic, clean ingredient lip balm hand crafted in California.

Studio Ethur Ethur & Balm Standard teamed up to re-launch their already regionally successful project, to now nationally distrubute their products.

A complete comprehensive re-brand, alongside packaging of their premier 8 flavors of all-natural goodness.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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