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Put Your Best Foot Forward: Naboso Branding & Package Redesign

by Shawn Binder on 10/09/2020 | 2 Minute Read

When it comes to insoles, sometimes you want direct branding, and Canopy delivers that in spades. Utilizing a beautiful lined illustration that speaks to the technology aspect of the insoles, the packaging is direct. Utilizing a triangle that highlights the portion of your foot the product will support, this element is able to translate across all branding items. 

This design has some major ethos to it, making Naboso a sure-thing when it comes to looking for some arch support. 


This branding and package redesign was a first for Canopy in terms of industry, high-tech insoles. ??But a real treat because of the team's openness to create something as innovative looking as their product. Let's just say we were quite confident we could do something to make NABOSO stand out. ??"We took a very simple approach to this project, inspired by Charles Mingus, who said "Creativity is more than just being different... Making the simple, awesomely simple, that's creativity," says Alan Vladusic, Chief Creative Officer at Canopy. ??"We made sure the new branding captured the technology and essence of 'optimized movement from the ground up,' and extended consistently. "We were looking for a fresh, clean and modern look that matches our brand mission and product line - and Canopy totally knocked it out of the park! From the update of the logo, to the color palette and packaging design, we now feel our brand-look matches our vision." says Dr. Emily Splichal, Founder of NABOSO.

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