Fill It Forward's Always Giving Collection Gives To Water Charities With Every Fill-Up

by Rudy Sanchez on 10/08/2020 | 2 Minute Read

There are several ways to incentivize drinking more water. Technology is super helpful, as there are apps that will track and remind the user to chug some liquid now and again, many working in concert with those fancy new smartwatches. 

One app, Fill It Forward, goes further and uses a philanthropic kicker to encourage hydration. Every time a user fills up their vessel, they scan a barcode on their bottle, and a contribution towards clean water access is made, along with all the other health-related tracking like water consumption and fun badges.

And why? Because gamification never really went away.

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Until now, Fill It Forward was mostly focused on users at large organizations such as big tech firms and universities. Now, drinkers outside of these institutions can order a barcode sticker and a special edition canteen from their new Always Giving collection, five specially designed limited-edition designed bottles, each supporting a different non-profit across the globe.

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Each bottle’s design finds inspiration in the regions it supports. Arizona aids DIGDEEP, which works towards bringing running water to hundreds of Navajo families and features the Painted Desert on the sticker. Madhubani depicts the tea fields of northern India and supports WaterAid. The Ontario sticker is a picturesque view of the Hudson Bay and raises money to train Wahgoshig First Nations youth in water plant operations through Water First for generations to come.

Editorial photograph
Editorial photograph

Espaillat showcases a Caribbean coastline and raises funds for Water To Wine, a non-profit that supports vulnerable communities in countries such as the Dominican Republic, focusing on education and funding hand washing stations in schools. Finally, Tigray depicts the semi-arid region in Ethiopia and supports charity: water, which is working towards providing water to the rural areas of the country.

Editorial photograph
Editorial photograph

Each bottle comes packaged in a beautifully illustrated box, a multi-color depiction of giving, positivity, and progress through philanthropy and clean water. The stickers and packaging were designed by the Fill it Forward team alongside independent brand designer Bob Ewing.

For every bottle sold, $5 goes to charity, with an eventual goal of raising $100,000. The collection is available now for the taking.

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