Fourth Wave Launches ‘friendly’ Wine Range Hello!

We love the design for Fourth Wave: Hello v much (v: very, as the design indicates)  The design is as direct as the brand is approachable. With a bordered label that rotates colors based on the type of wine, Hello’s design is simple & effective. Listing off the benefits of drinking this wine in clear, san-serif font, the twist-off bottle’s design doesn’t get bogged down in overly flowery design. Even down to the inviting illustration of a pointing finger on each bottle, the wine is friendly in design, inviting consumers to bring it to their next friendly gathering to break the ice.