Fourth Wave Launches ‘friendly’ Wine Range Hello!

by Shawn Binder on 10/07/2020 | 1 Minute Read

We love the design for Fourth Wave: Hello v much (v: very, as the design indicates)  The design is as direct as the brand is approachable. With a bordered label that rotates colors based on the type of wine, Hello’s design is simple & effective. Listing off the benefits of drinking this wine in clear, san-serif font, the twist-off bottle’s design doesn’t get bogged down in overly flowery design. Even down to the inviting illustration of a pointing finger on each bottle, the wine is friendly in design, inviting consumers to bring it to their next friendly gathering to break the ice.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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