Bonbuz: An Alcohol-Free Alchemy Spirit
by Shawn Binder on 10/06/2020 | 2 Minute Read
bonbuz is extremely 90s in the sense that I couldn't get drunk then either. This retro-inspired alcohol-free spirit gets playful with the fact you can have a great time without getting lit. The emojis are a good indicator of how you'll feel while drinking the product, and with that analog-inspired typeface, we can't say we'e not intrigued.
We're digging the 90s-inspired comics that look like a Blink 182 album cover that inserts bonbuz's actual photo into partying situations. Along with each illustration are sayings made 4 anyone who has ever used AOL. ? ?Coupled with the brand's penchant for social justice, and we might just have to turn in the liquor for something a bit more retro.
Jungle Social worked closely with bonbuz to develop an edgy and relatable lifestyle brand in a whole new category; alcohol-free spirits. bonbuz is young, vibrant and playful, just like the product itself.
The visual aesthetic for bonbuz draws inspiration from the electrifying and reemerging 90’s era. music and pop culture are a fundamental pillar in the bonbuz experience, evoking an emotional and nostalgic sensation in our audience.
bonbuz + Jungle Social share a passion for human rights activism and and a strong belief that brands have a responsibility to stand up for what is right. the blm movement, feminism, lgbtq rights, social economic equality as well as the fight against climate change are issues that are at the core of our values not just as brands but as people.
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