Take A Sip Of Juniper Sparkling Waters
by Shawn Binder on 10/05/2020 | 2 Minute Read
Sip on sparking decadence thanks to juniper sparkling waters. This upscale water design features some stunning illustrations that represent the flavor notes contained within. Delivered to you in a charming 4-pack cardboard box. Couple that with some luxury labels and charming typography choices (not to mention those gold foil flourishes) and you have a bubbly brand that will give other, more-modern sparkling water brands a run for their money.
Juniper is a Colombian brand of drinks and soft drinks that we have been working together for quite a while. Creating packaging and labels for every new product they have launched. We've always had the freedom to create new things for each product, which is great as designers but challenging as strategists.
For this new collection of sparkling waters (Coconut, Lemongrass, and Rose Cider), we wanted to keep all labels consistent regarding our first juniper label: Elderflower as they belong to the same category. We defined some key elements as the main assets to make the brand stand out regardless of the flavor, color, and visual storytelling.