Jerry Garcia's Family Unveils 'Garcia Hand Picked' Cannabis Line So You Too Can Stand On The Moon
by Rudy Sanchez on 10/30/2020 | 2 Minute Read
Few people are as emblematic of the counterculture movement than Grateful Dead guitarist Jerry Garcia. A longtime advocate for cannabis, he was both lauded by fans with a similar ethos and maligned by no-funs like Richard Nixon.
If there was ever a time to summon the ghost of Jerry Garcia, it’s 2020. While his progeny can’t quite do that, daughters Sunshine, Annabelle, and Trixie are channeling their late father through cannabis.
Besides, why should Mickey Hart have all the fun?
Garcia Hand Picked (GHP) is a collection of cannabis flower, pre-rolls, edibles, and accessories developed by Garcia’s family. They work closely on all aspects of the new enterprise to honor Jerry’s legacy and connection to cannabis.
Visually, the brand is clearly harnessing Garcia’s vibes, trippy swirls that form into a silhouette of the iconic guitarist feature on the packaging. Products are organized by cannabis type, red for Sativa, green for hybrids, and blue for Indica strains. Pre-roll packs are made out of recycled paper and include matches and a glass tip featuring the artist’s handprint. The gummy lid label features the same Jerry Garcia portrait but in red, green, and blue. Type choices are spot-on and evocative of the San Francisco Haight-Ashbury scene that birthed the Dead.
“Jerry didn't smoke much weed by himself. It was a social interaction. A joint became a bridge between him and those around him,” says Annabelle Garcia, the late guitarist’s daughters. Originally, partner Hollistics Industry had planned to debut the line amid the summer music festival season, but coronavirus-related cancellations made that impossible. Now, the brand will get promoted with a traveling Airstream, dubbed Bertha, that will travel across California advertising GHP.
Garcia Hand Pick is available in California in select dispensaries.