DIELINE AWARD WINNERS REVEALED

Drty Drinks Gives Us The Summer We Never Had

by Shawn Binder on 10/29/2020 | 3 Minute Read

Lets get DRTY! We're digging this hip and minimal design for hard seltzers. Summer may not have happened in the traditional sense, but the spirit of the season lives on in the hard seltzer category, where things are just heating up. The elongated typeface is a unique spin on a clean design, allowing each flavor variant to have it's own identity. The other element of the design that is charming and instantly draws you in are the illustrated mouths, each biting their lips in a seductive & enticing way. DRTY might be low-calorie and low-sugar, but this is a beverage everyone who wishes they were being frisky by the pool will be keen on.  


DRTY Drinks embraces today's hard seltzer movement with a rebellious streak. Our packaging design, brand identity and strategic positioning for this confident, new challenger aim to capture the imagination and reflect the lifestyle of today's millennials. The design is directly speaking to this generation's work hard, play hard mantra.

Hard seltzer has proven its credentials as a lucrative drinks category in the US and after acknowledging opportunities in the UK, founders Oli Clements and Matija Pisk have introduced this healthier alternative to high-sugar ciders and calorie-dense beers with a new taste sensation of hard seltzer in two flavor variants of Raspberry Rose and White Citrus.

Our modern packaging design is lively, raw and confident and reflects individuals with a "not afraid to get their hands dirty" approach to life. Printed on stylish ready-to-drink cans, we crafted a bold typeface and striking illustrations of lips with an attitude which become an ownable graphic for the DRTY brand, deliberately unpolished and rough to spark intrigue with consumers looking to satisfy their craving to enjoy a new drinking experience.

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