With Booming, the main thing that will be boosted is your confidence.
This hyper-feminine, fun design uses holographic elements that seem plucked directly from Lady Gaga’s Chromatica roll-out. The modular shapes and chunky eyelashes that adorn the packaging bring an 80’s levity to a brand that isn’t afraid to lean in to its girl power.
Booming is more than just makeup. It is a concept of beauty that goes beyond stereotypes and gender, using color to bring the best out of each one.
Taking inspiration from Los Angeles “the place where dreams come true” and its sunsets, Booming translates this idea into bright, matte, and bright color makeup palettes.
During the brand strategy phase, we found out that the brand had to be a total experience, looking after every detail from the website to the unboxing. Once we defined the brand’s main concept, “a dream come true,” it was now time for the identity process. We designed a visual system using foil and glitter finishes to delight the senses beyond visual textures and typography.
Booming is a dream come true made of color, basic shapes, and eye-catching plus fine details.
