Featured Community: 7AM Daisy by Blanko

Published

October 28, 2020

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ï»¿Featured Project From the Dieline Community. Post Your Own Today.

7AM DAISY BRANDING by Hanxi Li

Design logo, brand, and packaging for 7AM DAISY youthful and professional essences series in early 2020.
7AM DAISY is inspired by the magic of those fluids and Daisy flower that closes at night and opens during the day as a symbol of freshness and purity, and is designed to give you that healthy, dewy, naturally glowing â€œmorning skinâ€ throughout the day!
The product design used 5 colors to represent 5 different function: BLUE-REPLENISH, RED-RENEW, PINK-REVITALIZE, PURPLE-RESTORE, GREEN-RESCUE. The collision of color- block such as daisy blossom. The packaging design formed the differentiation between traditional skincare. A daisy logo mark half-seen on the packaging perfect matching brand concept. The colors of packaging speaks a strong visual impact, constant and coherent alteration generates beauty. More international visual language, more youthful attitudes of skincare.

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.