Bonsai CBD: Dispelling Cannabis Stigma With Beautiful Design
by Shawn Binder on 10/27/2020 | 2 Minute Read
When your mind is spinning from life and stress, look to Bonsai CBD as a solution. The incredibly clean design of this CBD brand finds a modern serif typeface creating a spiral of text. This kinetic type draws the consumer's eyes towards the center of the design, allowing the negative space to create a sense of luxury.
Plus, the more luxurious CBD and cannabis designs get, the more the stigma against CBD and THC is weakened.
The current trend to normalize cannabis use in the Western world has led to the launch of Bonsai CBD in Spain. CBD is a a kind of cannabis with very low levels of psychoactive compounds, and therefore with a necessary different brand perception than the habitual cannabis products in this market.
The development of the brand, with the aesthetic influence of premium cosmetic products, revolves around a flexible visual system configured by 4 vertex that adapt in a liquid way to the 4 corners of each application. This system allows the introduction of the acronym CBD in the brand as a differential concept. The functioning of the identity system, supported by a nostalgic typography and the recurrent circular shapes extracted from the logo, define the visual DNA of a high end brand for a hipster audience.