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HONORO VERA USA Edition: It's All About The Foil

by Shawn Binder on 10/22/2020 | 2 Minute Read

Sometimes it's all about the texture and the foil.

The design for Honoro Vera uses a raised black foil to convey the details of the wine blend, with the title, name, and family crest conveyed in various colors of vivid foil. The labels also feature stunning crests that differ in color and shape throughout the line. This is a wine label that is kinetic and evolved enough for seasoned wine drinkers, but approachable even for a youthful crowd.


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For this design, the brief consisted of provoking the consumer from the shelf. An audience between 25 and 50 years old, medium / high cultural level - high, restless, and without prejudice.

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We used all of the label support to transmit provocative and contradictory messages that would make our public interact and debate.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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