Featured image for DohBoy Is Adult Cookie Dough For Rebels

DohBoy Is Adult Cookie Dough For Rebels

by Shawn Binder on 10/22/2020 | 2 Minute Read

Pop punk isn't dead, so dust off those Fall Out Boy CDs and ripped jeans, because it's found a new home in DohBoy.

The design utilizes photos with direct flash lighting that makes them pop along with gritty illustrations that bring a punk sensibility to the brand. The funky and swirly typeface for the logo is youthful, exactly what an adult looking for an unbaked treat would be drawn to.

Green and pink is a bold color combination that will instantly turn heads, and DohBoy has tricks to surprise and delight in spades. 


Edible cookie dough is mischievous glee- it’s a way for adults to be honest about their vices, sneak a little treat, and bring some joy back into their lives. Our design plays with this attitude- a little sultry and a little edgy, we wanted the brand to pop on the shelf and evoke a sating allure that says “we’re allowed to have some fun”.

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To do it, we use bold aesthetics in a series of punk-rock style illustrations that, like our audience, know where the line is, but choose to pause there for a moment of liberty. We’re here for innocent hearts acting naughty.

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